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Timed Essay 6

Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory and Bandura’s media effects theory In this essay I am going to evaluate the effectiveness of media theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories The media effects theory suggests that an audience is passive and that they will instantly accept the reading that is presented to them in the piece of media they are consuming. It assumes that everyone is the same and that we all have the same opinions. A passive audience will not seek out newspapers that reaffirm their views. This theory is impractical and outdated. This links to Gerbner’s cultivation theory which suggests that the audience will slowly take on the reading presented to them if they consistently consume a piece of media. Again, this theory’s downfall is that it a
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Timed Essay 5

Explain how political contexts influence individual producers within the newspaper industry.   Refer to The Guardian (left) and the Daily Mail (right) to support your answer. In this essay, I will explain how political contexts influence producers within the newspaper industry using The Guardian and the Daily Mail as examples The Guardian is a left-wing newspaper formally owned by the British company, Scott Trust Limited but now owned by the Guardian Media Group and the Daily Mail is a right-wing newspaper owned by Jonathan Harmsworth and the Daily Mail and General Trust. The majority of newspapers are right-wing which fits with the dominant ideology as the party in power recently has been right-wing. All newspapers will be somewhat biased towards the political side of the spectrum they promote, whether it be right-wing or left-wing. The political positioning of these newspapers can cause marginalized groups to be presented in a harmful, stereotypical or just generally negative way
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Timed Essay 4

Long form television dramas lack originality; no matter which country they are made in, they all use intertextuality in the same way.’ How far do you agree with this statement? In this essay I will be looking at whether long form television dramas lack originally no matter what country they’re made in. The two TV dramas I will be looking at for this question are Stranger Things and Deutschland 83. The theory of post-modernism suggests that everything is a reinvention of something else and that we live in a post-modern society. Stranger Things cannot be considered truly original as it follows and features codes and conventions of the two genres it is based on: horror and sci-fi. Many tropes from those two genres are used in Stranger Things and can be traced back to films such as Alien and ET. Deutschland 83 also cannot be considered truly original as it features codes and conventions from the spy thriller genre and films such as The 39 Steps. Most genres were established in the 1920
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Timed Essay 3

Why do long form television dramas from different countries offer different representations? In this essay I will look at why long form television dramas from different countries offer different representations. The two television dramas I will be discussing in this essay are Stranger Things and Deutschland 83. The first long form television drama is Stranger Things, which aired on Netflix and is a Netflix original series. It was created by The Duffer Brothers, who also directed a large number of the episodes released so far, specifically the Pilot episode which we have studied. Netflix are a global streaming service that has a total of 207.64 million subscribers as of the first quarter of 2021 and 74 million of these are from the US and Canada. Netflix has more subscribers worldwide than all of its competition (such as Amazon Prime and Disney+) and its seemingly still growing. Netflix are a global brand and have a huge worldwide reach which allows for maximum accessibility. Their
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Timed Essay 2

Explain how media language in music video incorporates viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. In this essay I’ll be looking into how Radiohead’s incorporates viewpoints and ideologies through the Burn the Witch music video. Radiohead are an English rock band formed in 1985 and led by Thom Yorke. They tend to include political messages in their songs and are left leaning in their political views. Radiohead’s main target audience are people in their 40’s who likely grew up with the band or have followed them for a while, as well as those with similar political views to them. The music video itself is inspired by TV shows such as Trumpton and Camberwick Green as well as The Wicker Man, a movie released in 1973. The audience are likely to get these intertextual references as they would have grown up with the shows and the film or would at the very least be familiar with them. The music video is most heavily based off of The
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Timed Essay 1

  Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. In this essay I will be looking at the impact digitally convergent media platforms have impacted on film producers and will refer to Disney 1967 and 2016 version of The Jungle Book to illustrate my answer. When the original Jungle Book was released in 1967, there were very limited ways to promote movies. The main options were to play the trailers in the cinema or on the television and radio and then have posters in public places. The only way the movie itself could be watched is in the cinema as DVD’s were not around yet. By this point Disney had started to diversify, with the first Disneyland opening in 1955 but the first Disney shop didn’t open until 20 years after the first Jungle Book released, in 1987. Despite the lack of synergy and collaboration with other brands, Disney were still a very s
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Draft Prototypes

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