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Timed Essay 1

  Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. In this essay I will be looking at the impact digitally convergent media platforms have impacted on film producers and will refer to Disney 1967 and 2016 version of The Jungle Book to illustrate my answer. When the original Jungle Book was released in 1967, there were very limited ways to promote movies. The main options were to play the trailers in the cinema or on the television and radio and then have posters in public places. The only way the movie itself could be watched is in the cinema as DVD’s were not around yet. By this point Disney had started to diversify, with the first Disneyland opening in 1955 but the first Disney shop didn’t open until 20 years after the first Jungle Book released, in 1987. Despite the lack of synergy and collaboration with other brands, Disney were still a very s
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Timed Essay 6

Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory and Bandura’s media effects theory In this essay I am going to evaluate the effectiveness of media theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories The media effects theory suggests that an audience is passive and that they will instantly accept the reading that is presented to them in the piece of media they are consuming. It assumes that everyone is the same and that we all have the same opinions. A passive audience will not seek out newspapers that reaffirm their views. This theory is impractical and outdated. This links to Gerbner’s cultivation theory which suggests that the audience will slowly take on the reading presented to them if they consistently consume a piece of media. Again, this theory’s downfall is that it a
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