Analysing Print Products
NewStatesman has a distinct masthead that uses two different shades of red, which ultimately makes it stand out more from other magazines that use the colour red for their masthead. The colour red itself suggests importance and urgency, which would definitely stand out to the reader and would definitely catch their eye.
The main image is one used to comedic effect, a common trait of NewStatesman magazines. It features three Labour members about to be hit by a meteor. Meteors typically symbolise danger, which the headline itself suggests he could possibly be in. The comedic image sets the tone for the magazine and is something that a reader who prefers less serious news, would look at instantly.
In terms of font and font sizes, the masthead is, of course,
the largest piece of text on the page, and is very much bold. The main cover
line “The Labour reckoning” is also in bold lettering, because it is the main
story. There is a section at the top of the cover that features the other cover
lines, all of which are a lot smaller than the main cover line, mainly due to
it’s significantly smaller level of importance. The title “Churchill and
Orwell” is in larger, bold lettering, and the names of the writer’s (“Shiraz
Maher”, “Phillip Pullman” and “Laurie Penny”) are also in bold lettering, to
give them more importance over their stories.
The selling line “Enlightened thinking in darkened times” gives the impression that intellectual and well-informed people read this specific magazine, which makes the magazine itself have a better reputation
THE SPECTATOR
The main cover line “Nightmare on Downing St” is a play on the horror movie title of “A Nightmare on Elm Street”. This cover line infers that something bad is happening at Downing Street, but the cover line does not expand on this, so one would assume this is a ploy to get the reader to buy the magazine solely based off a reference to arguably the most iconic horror movie. There are a couple of other cover lines, all of which are a lot smaller, and clearly less important.
There is only one image on this front cover, and it is of
Jeremy Corbyn dressed up as Freddy Krueger from “A Nightmare on Elm Street”.
The portrayal of Jeremy Corbyn as this character suggests Corbyn is the bad guy
and furthermore, that this magazine is a right-wing biased magazine. The use of
another “A Nightmare on Elm Street” reference is certainly likely to gain the
attention of a lot of people, especially adults thirty years or older who will understand
the reference. The red and black colours of Corbyn/Krueger’s jumper also
matches well with the red and black colour palette of the magazine.
PRIVATE EYE
The main headline simply states “Vote Trump!”, which would be taken seriously if it was not backed up with a main image that mocks the current president. The main image features an image of Trump pointing at the top of his head, with a speech bubble coming from his mouth saying “It’s a no-brainer”. This is clearly satire, something this magazine is known for, as it implies that Trump does not have a brain, and that people who vote for him don’t have a brain.
The main colour palette of this front cover is red, white and blue, which are obviously the main colours in the American flag. This colour palette, along with the stars and stripes, makes the cover feel like a mockery and satire of the patriotism of America, and the patriotism that should not be associated with Donald Trump.
Both “Vote Trump!” and “Private Eye” have very bold
lettering, and are also a large font size, which is likely due to the lack of
text on the rest of the cover
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