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Timed Essay 6

Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory and Bandura’s media effects theory In this essay I am going to evaluate the effectiveness of media theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories The media effects theory suggests that an audience is passive and that they will instantly accept the reading that is presented to them in the piece of media they are consuming. It assumes that everyone is the same and that we all have the same opinions. A passive audience will not seek out newspapers that reaffirm their views. This theory is impractical and outdated. This links to Gerbner’s cultivation theory which suggests that the audience will slowly take on the reading presented to them if they consistently consume a piece of media. Again, this theory’s downfall is that it a...
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Analysing Print Products

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NEWSTATESMEN NewStatesman has a distinct masthead that uses two different shades of red, which ultimately makes it stand out more from other magazines that use the colour red for their masthead. The colour red itself suggests importance and urgency, which would definitely stand out to the reader and would definitely catch their eye. The main image is one used to comedic effect, a common trait of NewStatesman magazines. It features three Labour members about to be hit by a meteor. Meteors typically symbolise danger, which the headline itself suggests he could possibly be in. The comedic image sets the tone for the magazine and is something that a reader who prefers less serious news, would look at instantly. In terms of font and font sizes, the masthead is, of course, the largest piece of text on the page, and is very much bold. The main cover line “The Labour reckoning” is also in bold lettering, because it is the main story. There is a section at the top of the cover that featur...
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