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Timed Essay 1

  Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. In this essay I will be looking at the impact digitally convergent media platforms have impacted on film producers and will refer to Disney 1967 and 2016 version of The Jungle Book to illustrate my answer. When the original Jungle Book was released in 1967, there were very limited ways to promote movies. The main options were to play the trailers in the cinema or on the television and radio and then have posters in public places. The only way the movie itself could be watched is in the cinema as DVD’s were not around yet. By this point Disney had started to diversify, with the first Disneyland opening in 1955 but the first Disney shop didn’t open until 20 years after the first Jungle Book released, in 1987. Despite the lack of synergy and collaboration with other brands, Disney were still a ve...
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Timed Essay 2

Explain how media language in music video incorporates viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. In this essay I’ll be looking into how Radiohead’s incorporates viewpoints and ideologies through the Burn the Witch music video. Radiohead are an English rock band formed in 1985 and led by Thom Yorke. They tend to include political messages in their songs and are left leaning in their political views. Radiohead’s main target audience are people in their 40’s who likely grew up with the band or have followed them for a while, as well as those with similar political views to them. The music video itself is inspired by TV shows such as Trumpton and Camberwick Green as well as The Wicker Man, a movie released in 1973. The audience are likely to get these intertextual references as they would have grown up with the shows and the film or would at the very least be familiar with them. The music video is most heavily based off of The...
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