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Timed Essay 6

Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory and Bandura’s media effects theory In this essay I am going to evaluate the effectiveness of media theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories The media effects theory suggests that an audience is passive and that they will instantly accept the reading that is presented to them in the piece of media they are consuming. It assumes that everyone is the same and that we all have the same opinions. A passive audience will not seek out newspapers that reaffirm their views. This theory is impractical and outdated. This links to Gerbner’s cultivation theory which suggests that the audience will slowly take on the reading presented to them if they consistently consume a piece of media. Again, this theory’s downfall is that it a...
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Timed Essay 2

Explain how media language in music video incorporates viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. In this essay I’ll be looking into how Radiohead’s incorporates viewpoints and ideologies through the Burn the Witch music video. Radiohead are an English rock band formed in 1985 and led by Thom Yorke. They tend to include political messages in their songs and are left leaning in their political views. Radiohead’s main target audience are people in their 40’s who likely grew up with the band or have followed them for a while, as well as those with similar political views to them. The music video itself is inspired by TV shows such as Trumpton and Camberwick Green as well as The Wicker Man, a movie released in 1973. The audience are likely to get these intertextual references as they would have grown up with the shows and the film or would at the very least be familiar with them. The music video is most heavily based off of The...
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